March Professional Development Workshop
Internal Communications Audits: Techniques, Tools and Tips for the Strategic Communicator
March 29, 2006, 8 am - 12 pm
Gleacher Center (Conference Facilities)
450 North Cityfront Plaza Drive
Chicago, IL 60611

Cost:

Before March 2:

Members $80 (early-bird rate)
Non-members $100 (early-bird rate)

After March 2:

Members $100

Non-members $120

Includes light breakfast served at 7:30 a.m.,
Catering by Wolfgang Puck’s

Overview:
An information-packed half-day seminar where you’ll learn what’s to be gained from an internal communication audit, how to conduct one and what to do with the results. You’ll draw on the experience and know-how of two distinguished researchers and communicators who have conducted scores of audits for corporations and nonprofits and used results to fashion strategic internal communication plans. Lou and Greg will discuss techniques, share tips for success and provide hands-on opportunities for participants to get the inside track on how to conduct interviews, focus groups, surveys and planning sessions. You’ll learn how to:

·  Sell a communication audit to senior management
·  Structure your audit
·  Use qualitative and quantitative components
·  Conduct interviews and focus groups
·  Sample a large work force
·  Build a survey
·  Use audit results to shape effective internal communication

About your presenters:
Louis Williams, ABC, APR:  Lou Williams is chairman and chief executive officer of L.C. Williams & Associates, a leading Chicago-based public relations and research counseling firm he founded in 1985. He has conducted hundreds of seminars around the world and is co-author of two textbooks on communication. His most recent book, Communication Research, Measurement and Evaluation: A Practical Guide for Communicators, was published in 2003 by the International Association of Business Communicators (IABC) and is considered by many to be the definitive guide to communication measurement. Lou is past chairman of IABC and of the IABC Research Foundation, an IABC Fellow and recipient of the 2005 IABC Lifetime Foundation Friend Award. He currently is a trustee of the Institute for Public Relations and chairs the organization’s research committee.

Greg Gordon:  Greg Gordon is vice president of research and strategy of L.C. Williams & Associates. His three decades of professional experience encompass research and measurement, communication planning, corporate communication and organizational change management.  He works extensively with qualitative and quantitative methodologies as stand alone initiatives and as part of a comprehensive, multi-phase research programs for communication and marketing clients. Greg has conducted internal communication audits for many organizations, most recently including eBay Inc., YMCA of the USA, Wells Fargo Home Mortgage and HBSC North America.  Before joining LCWA, Greg was managing director of the Ragan Consulting Group, a division of Lawrence Ragan Communications. He has worked in senior corporate positions with responsibility for internal communication, media relations, community relations and strategic planning. Greg is a board member of IABC/Chicago and director of the chapter’s membership services team.

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